Real stories of people helping people.
Face to face with a grizzly bear. Stuck on a sinking ship. Caught in the middle of a mass shooting. What would you do? These are just some the moments Tell Me What Happened has explored. At its core, Tell Me What Happened, an original podcast by OnStar, is inspired by the same belief that OnStar was founded on — people helping people. Each episode revisits the powerful decision someone makes to step in and help a stranger in a time of need, saving their life.
Our host, Torah, closes each episode interviewing a subject-matter expert, offering practical advice listeners can use to avoid facing similar dangers themselves. Whether it’s wildfire safety, surviving an avalanche or providing first aid in the field, these tips have the power to save lives.
Getting people to the pod.
In the social spaces, promotional mini-documentaries were created to promote some of the most harrowing episodes. The situations were extraordinary: escaping the Palisades fire, being buried in an avalanche or getting stranded in the Sonoran desert. These were told by the actual people that survived them and the heroes that helped them, staying true to our human-centric approach.
A podcast that people love, that also builds brand health
14pt Lift in Consideration | 12pt Lift in Familiarity | +16pt Boost in NPS Score
1,000,000+ Downloads
1,000,000+ Downloads
4.7 stars on Apple Podcasts
“This is definitely one of my favorite podcasts. It feels good to know that there are people willing to help out a stranger when they need it most.”
“If you’re looking for a podcast that uplifts, inspires, and fills you with hope, this is it!.”
“Love listening with my daughter. Inspiring true stories of vulnerability & courage.”
My Role: Creative Director
Team: Adam Flor and Ryan White
Production: Broadcast You & Taproot Pictures