Your car with OnStar. That’s Better.
With four product pillars and an always-on, full funnel media buy, the OnStar “Eras” campaign was born. With a consistent creative thread of “That’s Better", we messaged how OnStar connects you to better drives, entertainment, safety and control. All touchpoints lead the consumer further down the funnel to drive subscriptions.
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*I do not own the rights to this music
Google Play with Amazon VideoSuper CruiseRemote StartMy Role: Art Director and Creative Director
Partner: Megan Anton
ECD: Jim Millis
Teams: Ben Klassman, Phil Wood, Christine McGhie, Amanda Kimmen, Thomas Spoto, Christian Ross, Amilia Velasquez
Directors: Tom and Charles Guard, Agos Buera
Editorial: Cutters Studios