OnStar Gives Back
Not just any project, this campaign was an expression of the Baton Rouge community and an opportunity to share OnStar’s core values and mission— that with OnStar, you’re not alone.
The Results
36.2 Million Impressions – over 3x our goal
In August of 2016, southern Louisiana experienced catastrophic flooding creating the largest natural disaster in the U.S. since Hurricane Sandy. The American Red Cross mobilized more than 1,000 workers to support relief efforts in the area.
Fieldling approximately 5,000 calls a day, the American Red Cross partnered with OnStar for support. OnStar Advisors quickly took overflow calls from flood victims and underwent American Red Cross protocol & scripting to be familiar with disaster assistance resources. During a 45-day period, OnStar Advisors handled 8,900 calls.
By partnering with local artists, social media influencers, and engaging the community, OnStar was able to tell this story, all while donating $100,000, and reaching millions of people.
The mural serves as a lasting testimony, manifestation and affirmation in celebrating a story of triumph through times of crisis. It reminds people of the power of a human connection and peace of mind community can offer.
